Even though our rather homely head office is in the Friendly City of Port Elizabeth, we have been servicing clients in locations across South Africa - most notably Cape Town, Johannesburg and the Garden Route.
We believe PR is all about establishing a relationship of trust with your target audience.
First they need to get to know your brand and what it stands for. If that resonates with them, they will probably sample a piece of the pie.
If it is as good as you promised it would be, they will probably trust you enough to try it again. If you stay true to that promise, they will more than likely grow to love and support your brand and, voila, you will have earned their trust.
Without having to ask for their goodwill, they will promote your products or services among their respective circles of influence and become your greatest brand ambassadors. Marketing gold dust.
Most of that audience live in the digital space, which is why it would make sense to engage with them online. And that is where we can assist in elevating your brand above the usual social mumbo jumbo.
Does that make us a PR, digital marketing, social media management or content creation agency? Who really knows?
What is beyond reasonable doubt is that we can devise a PR and digital strategy for you, target potential customers through various overt and covert methods such as SEO, enticing content and advertising campaigns and drive them to your virtual head office – aka website – with considerable aplomb.
But you need to have a plan. We like to call it “PR with PuRpose”.