Our journey with Sardinia Bay Golf & Wildlife Estate started several years ago when we were commissioned to create monthly articles for the blog section to document the developing story of the estate. This responsibility grew to include full-on digital marketing and we duly started managing all aspects of the website and social media platforms, including advertising campaigns. Our content creation is done internally and includes everything from copywriting to video and photo shoots, video production, graphic design and website coding. With the original website having outgrown its initial purpose and becoming long in the tooth from a look-and-feel and theme perspective, we developed a new responsive website and took care of aspects such as search engine optimisation (SEO) and appropriate calls to action in the process. A listings section including virtual tours was added. The overarching objective is to generate sales leads by presenting the estate to a lifestyle-oriented target audience.