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We were approached by Amawele Wines, a brand new boutique wine distribution company on the Garden Route, to assist with marketing its collection of white and red wines to a young and upwardly mobile audience in the townships. They traditionally indulge in other types of alcoholic drinks, which the owners believe represents a gap in the market. The idea is to target this audience digitally and to educate them on the alternative options that are available. In doing so, we build a community that knows and appreciates the brand. Through a dedicated digital marketing campaign, including a PR campaign published exclusively on the client’s internal platforms, we are then able to retarget this ever-growing community. We developed the website, took care of the SEO and create all content for the website and social platforms.